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BRAND GUIDELINES

PRIMARY COLOURS

These are the core colours of this brand. 
They should be first considered for use in any design application to maintain brand integrity and be used as the primary colour palette.

RED

HEX

DA1F35

RGB

218 31 35

CMYK

8 100 85 1

PMS

Pantone 199C

WHITE

HEX

FFFFFF

RGB

255 255 255

CMYK

0000

PMS

-

BLACK

HEX

000000

RGB

00 00 00 

CMYK

70 55 55 100

PMS

-

LOGO USAGE

This is to ensure that the logo is visible when applied on imagery and backgrounds.

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PRIMARY TYPEFACE

Oswald is a contemporary geometric typeface. The letters are designed to be striking, strong and elegant. Its consistent use unifies all of marketing’s print, digital as 
well as online communications. This typeface serves as the primary typeface.

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SECONDARY TYPEFACE

The following fonts should only be used for the recipe book.

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