BRAND GUIDELINES
PRIMARY COLOURS
These are the core colours of this brand.
They should be first considered for use in any design application to maintain brand integrity and be used as the primary colour palette.
RED
HEX
DA1F35
RGB
218 31 35
CMYK
8 100 85 1
PMS
Pantone 199C
WHITE
HEX
FFFFFF
RGB
255 255 255
CMYK
0000
PMS
-
BLACK
HEX
000000
RGB
00 00 00
CMYK
70 55 55 100
PMS
-
LOGO USAGE
This is to ensure that the logo is visible when applied on imagery and backgrounds.
PRIMARY TYPEFACE
Oswald is a contemporary geometric typeface. The letters are designed to be striking, strong and elegant. Its consistent use unifies all of marketing’s print, digital as
well as online communications. This typeface serves as the primary typeface.
SECONDARY TYPEFACE
The following fonts should only be used for the recipe book.
