SPC-Icon-L-v4.png

BRAND GUIDELINES

PRIMARY COLOURS

These are the core colours of this brand. 
They should be first considered for use in any design application to maintain brand integrity and be used as the primary colour palette.

PURPLE

HEX

19004B

RGB

25 0 75

CMYK

67 100 0 71

WHITE

HEX

005AFF

RGB

0 90 255

CMYK

100 65 0 0 

BLACK

HEX

FFB400

RGB

20 40 80

CMYK

0 29 100 0 

LOGO USAGE

This is to ensure that the logo is visible when applied on imagery and backgrounds.

Logo-SPC-L-v1.png

PRIMARY TYPEFACE

PT Serif, is the primary typeface for the brand. The font can be applied to all mediums for both print and web or digital use. Different weights and sizes should be implemented accordingly for consistency of the brand image.

PTSerif.jpg

SECONDARY TYPEFACE

Open Sans, is the secondary typeface for the brand. The font can be applied to all mediums for both print and web or digital use. Different weights and sizes should be implemented accordingly for consistency of the brand image.

OpenSans.jpg
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