BRAND GUIDELINES
PRIMARY COLOURS
These are the core colours of this brand.
They should be first considered for use in any design application to maintain brand integrity and be used as the primary colour palette.
PURPLE
HEX
19004B
RGB
25 0 75
CMYK
67 100 0 71
WHITE
HEX
005AFF
RGB
0 90 255
CMYK
100 65 0 0
BLACK
HEX
FFB400
RGB
20 40 80
CMYK
0 29 100 0
LOGO USAGE
This is to ensure that the logo is visible when applied on imagery and backgrounds.
PRIMARY TYPEFACE
PT Serif, is the primary typeface for the brand. The font can be applied to all mediums for both print and web or digital use. Different weights and sizes should be implemented accordingly for consistency of the brand image.
SECONDARY TYPEFACE
Open Sans, is the secondary typeface for the brand. The font can be applied to all mediums for both print and web or digital use. Different weights and sizes should be implemented accordingly for consistency of the brand image.
